JOB DESCRIPTION

Job Title

Senior Product Manager

Job Description

Main responsibilities:

Co-work with global/regional/China innovation team to develop 1-3 years product roadmap for new product launch.
Develop annual marketing plan (ATL&BTL) with portfolio management to deliver sales target with market share gain. Lead and coordinate across functions to translate marketing strategies into implementation tactics.
Collect and analyze market dynamic, consumer insights, and competition strategies to make recommendations to management team. Propose brand positioning, communication angles, media mix to strengthen brand equity and drive sales.
Develop or adapt brand communication materials and ensure high quality of execution to meet brand KPIs and deadline.
Co-work with sales team to prepare sales forecasts, monitor sales, control pricing and promotion across channels, and manage A&P budget to maximize output.
To plan and execute annual digital marketing strategy and synergize CRM output.
CRM program design, implementation, evaluation, and improvement solutions

Skills & experience required:

3-5 years brand management experience in consumer electronics, FMGC, trade marketing background is a plus.
Demonstrate working knowledge on principles and methods of marketing strategy, advertising, media buying, and promotion.
Ability to lead, motivate, and coordinate/communicate cross functions teams, especially sales team.
Acumen in financial numbers, pricing, and margin.
Good project management capability and time management
Excellent teamwork and communication skills

About Philips
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here .

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